In a team of four, I set out (as our CMO) to start a business in the restaurant/food industry as a six month long project.
Our company arranges for highly skilled chefs to arrive at your home, ingredients in hand, to teach you how to create the dishes you’ve always wanted to make.
We split into teams of two and tackled almost 80 interviews / in-depth intercepts within our demographic.
Our team went through game-storming sessions to address each of our directions through storyboarding and system designing.
We wanted to fit our "red ocean" business into a special niche market to gain traction. Our service provides a high-end professional, yet relaxed, environment to allow our customers to have fun with the opportunity to learn advanced skills quickly.