Learn, imagine and explore during your daily commute.
A class in college was approached by FORD to imagine concepts for the future of transportation, and how that dream might be told.
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We decided on exploring the future of bicycle sharing and what that would look like in a bicycle centered city like San Francisco and I wrote a short storyboard and shot an experimental film for the experience.
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I interviewed bicyclists throughout the bay area and researched what was being done in Europe and other areas then wrote a research paper outlining their experience throughout their daily lives. As a team we shaped a moodboard and experience map for potential future castings for the transportation.