Learn, imagine and explore during your daily commute.
A class in college was approached by FORD to imagine concepts for the future of transportation, and how that dream might be told.
We decided on exploring the future of bicycle sharing and what that would look like in a bicycle centered city like San Francisco and I wrote a short storyboard and shot an experimental film for the experience.
I interviewed bicyclists throughout the bay area and researched what was being done in Europe and other areas then wrote a research paper outlining their experience throughout their daily lives. As a team we shaped a moodboard and experience map for potential future castings for the transportation.